The first step to crafting a brand identity for your business is by creating a brand board. Consisting of logo concepts, fonts, a color palette, inspirational images and patterns, your brand board will help you develop a cohesive visual identity for your brand.
When I first started Betty Lu Paperie (formerly Betty Lu Designs) in 2013, I had very little graphic design experience. I knew I needed a logo, but I had no clue what a brand board was or how to brand my business. The more clients I gained and the more marketing I did, I realized that having a branding board was a necessity. Although I had a good idea of how I wanted my brand to appear, actually laying it all out was paramount to fine-tuning all those ideas floating around in my head.
Interested in a little behind the scenes of my rebranding process? Allow me to walk you through the steps of my method.Read More