your wedding starts here

Welcome to Betty Lu Paperie

A boutique stationery studio based in Fairhope, Alabama, serving clients across the nation through a charming ‘lil shop on Etsy. Give guests an exciting glimpse into your big day with our line of luxurious paper goods. After all, your wedding stationery should be just as magical as your love story!


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Get all the details on my creative process.

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Save 10% on your order of wedding invitations.

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Peruse our collection of wedding stationery.

Valerie Freeman.png

Hey, friend! I'm Valerie Freeman, the owner and founder of Betty Lu Paperie.

I create watercolor floral wedding invitations for brides who love traditional stationery with a splash of whimsy.

Like many stationers, I fell into this business after designing invitations for my own wedding, and during the process, it led me to one of the biggest aha moments I've ever had. I noticed a need for elegant wedding invitations that specialized in watercolor florals. Learn more…



the newsletter

The next best thing to a coffee date together? Signing up for my newsletter! I’ll help you with all the prep work in the paper department from save the dates to thank you cards. (And ssshhh! Don’t tell–but I also announce product launches and special sales to my subscribers first.)