I'm Valerie Freeman, owner and founder of Betty Lu Paperie. 
I create celebratory wedding stationery for happy couples. 

 Valerie Freeman - Owner, Betty Lu Paperie

I opened my Etsy shop in May 2013, with hope of earning extra income on the side. Now, it's my full-time dream job! I am so blessed to get up and love what I do every single day. 

Although I’m married now and spend most of my days chasing our two-year-old son, I still remember what it’s like to be engaged. You’re juggling a career, social life, and trying to find a place to live together, possibly even in another state—all while planning the biggest day of your life. And if you’re anything like me, you want every last detail to be perfect amidst all the hustle and bustle. I still remember staying up all night with my mom DIYing place cards the night before my wedding. This is one scenario I want to help you avoid.

Let us handle your stationery needs from invitations and beyond, so you can spend time focusing on life, love and happily ever after.

Stationery is the first impression guests will have of your wedding, and it’s one of the few tangible heirlooms you can keep afterward. You deserve luxurious paper goods, and that’s exactly what we deliver.  This part of the process shouldn’t be overwhelming, which is why I patiently work with all of my clients every step of the way. My goal is to make this part of planning as seamless and as stress free as possible for you.


at betty lu paperie, we value...

 Betty Lu Paperie - wedding invitation


You deserve the best in quality. I’ve spent years searching for the best production partners in order to offer superior stationery at a reasonable price point for you.

 Betty Lu Paperie - vintage antique sofa


A healthy work-life balance is essential in boosting happiness and creativity, and it prevents burnout. Taking time for family, friends and self helps us come to work with a renewed mind.

 Betty Lu Paperie - love banner


I am passionate about helping women. For this reason, a portion of proceeds are donated to Joyce Meyer Ministries. For more information, visit JoyceMeyer.org

The original Betty Lu

In Honor of Betty Joyce

Betty Joyce was my great aunt. She was a wonderful woman with a beautiful voice, an amazing hostess and a fantastic cook. Unfortunately, she was in an abusive marriage for decades, and her spirit was eventually broken.

She died of cancer in 2012, and the following year Betty Lu Paperie was created in her honor. “Betty Lu” was the name her foster grandchildren gave her. Now, I hope her name will live on forever in a positive light and that she will be remembered as an amazing woman.

Her favorite flower, birds of paradise, is sketched in the logo. A portion of proceeds are donated to Joyce Meyer Ministries to help women in need all over the world.